This is my game face
As a proud Olympic partner, Gillette celebrates and supports John Tavares and the rest of Team Canada as they prepare to put on their game face in pursuit of 2014 Olympic hockey gold.
But the campaign celebrated more than a clean shave. It spoke to the mental strength and prep that goes into every game at the highest level. And the copy is based on Tavares’ superstitions and routines.
And yes. I got to meet and hang out with John. So rad.
Copy reads:
Take a pregame nap.
First things first.
Tape my stick when no one's around.
The same as yesterday.
And before that.
Always.
Warm-up 30 minutes.
Finesse. Precision.
Focus.
Take a breath. Deep.
Tame the butterflies.
Hit the ice.
My best is out there.
This is my game face.
Copy reads:
The split-second.
The tough call.
The rough play.
You will not get under my skin.
Clear out distractions.
Trust in greatness.
Every pass. Every shot. Every skate.
Timed to precision.
Because when they ask, "Was that your best?"
I'll answer, "Yes."
This is my game face.
Copy reads:
See it before it happens.
Get there faster, first.
Anticipate, then guess right.
React with precision.
There's only one shot at gold.
Drop the puck. And find out.
My best is ready.
This is my game face.
