Launching a new brand was a lot of fun. Especially when you get to work on it from the ground up. And you’re tasked with taking on the “other” sparkling water leader.

We partnered with Giphy to be the first brand ever to launch on their platform, unleashing 1000s of GIFs. Our TV spot introduced bubly to the world during the Oscars. And we became the number one selling water on Amazon.

And next year, we worked with Michael Bublé where he took over our digital channels after the launch of the Super Bowl spot.