America is in a creativity crisis. Over 80% of school programs face defunding with arts often the first to go. So LIFEWTR, a brand that puts art from emerging artists on every bottle, chose to take action.

We took a brand with a purpose and turned it into an arts education provider to #BringArtBackToSchools for 1 million students.

This proved so successful that LIFEWTR made arts education its mission for 2019 and is continuing #BringArtBackToSchools for an additional 10 million students.